Who do you want to talk to and what do you want to say?
Whilst it may seem simple, there are some fundamental questions that must be answered prior to any event planning.
Perhaps the biggest questions are 'what do you want to achieve?' and 'who do you want to talk to?'
To get you going, here are a few things to define right at the beginning. What is your target company or industry type? Who do you want to talk to? What are the range of job titles you are interested in? You may then want to consider aiming at a level above and below this job function to attract a wider audience but also to invite influencers and those who may be the decision makers within a medium-term time-frame.
Then consider your geography. Where is your key heartland? Should you step out for a wider reach and what is the best way to target within new areas of business?
Returning in more detail to your target audience, you may want to consider intelligent targeting of some of your key accounts and key prospects and also your competitors. There is power in being connected with others in the industry plus current competitors could turn into future allies, partners or even customers.
Once the parameters of your objectives have been selected, it's important to then look at the landscape of events open to you.
Do the variety of speakers and the topics of presentations fit with your key messages and selling points? Is the tone of voice suitable to your brand? Does the agenda align with your objectives?
Sponsorship packages vary immensely and again the options available to you need to be fit for purpose. Will the sponsorship package chosen allow for the inclusion of any of your supporting marketing collateral? What level of engagement with delegates will be included? Do you need a level of exclusivity or are you happy to sit within a family of sponsors?
How EI can amplify your selection
Through detailed mapping, we know what success looks like based upon event objectives and planning.
Our value added services include analysis of post event delegate lists, speaking slots and brand placement. Bespoke packages go one step further to offer ring-fencing, inclusion in event or post event surveys to name a few options.
We can offer discounts depending upon organiser and media planner.