Content is Key
How and why should asset managers reach more women investors?
Holly Mackay, Founder of Boring Money, shared stats showing a concerning gender investment gap:
Contents
EI Insights from 'Women Invest Too'
"A bit too niche"
Barriers in Perception & Language
Engaging Women in Investing
What Women Want
The ideal market for content-driven messaging
EI View: The Risk Paradox
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