The heart of our business is helping B2B companies engage with customers in ways that are relevant and impactful. The landscape of B2B sales continues to change, as new trends and new technologies transform what it means to be a market leader. This has resulted in changes in the way companies coordinate and direct their marketing and sales force. The B2B marketplace is not only tremendously large, but also fiercely competitive.
More and more, engaging customers and generating tangible ROI requires varied marketing strategy across events and media. The full suite of EI's product offerings are rooted in data and information. We help link your business and media strategies in an effective and economical manner. As a result, not only will you have confidence in promoting your plan internally, but you will see real results.
Our move to North America is all about bringing our suite of products to clients overseas. Our company infrastructure, developed over 12 years of growth and learning, is clearly established. We believe this, alongside our proprietary global mapping database will provide us with a distinct advantage as we work to build a sustainable entity in the United States.