EI Advisory: Go-To Market Strategy Barometer - EI Go-To Market Strategy Barometer

EI Advisory: Go-To Market Strategy BarometerEI Go-to-Market BarometerContents

Redefining Strategic Priorities

Capitalising on the 'New Norm'

Beyond The Horizon

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EI Go-to-Market Barometer

Tracking sentiments, trends and challenges of B2B marketers

MISSION

Tracking sentiment, challenges and trends among B2B Marketers as they navigate and pivot to the new normal.
Peer group collective view of how the outlook is moving, specifically on accessing and influencing audiences that were hard to reach anyway!

METHOD

Short survey with easy input. Designed to be a fast-pulse.
The barometer will run at regular intervals throughout. 2020 in order to map how sentiment changes over time.
We’ll add and amend some of the questions as we go to tease out and respond to new things.

LINK TO PREVIOUSLY RECORDED WEBINAR BRINGING REPORT FINDINGS TO LIFE:

Key Areas

- Redefining Strategic Priorities

- Capitalising on the 'new norm'

- Beyond the horizon