• Discover what’s on the mind of CMO’s and senior marketers from B2B F500 corporations across the globe on the topic of ABM.
• Top takeaways from B2B Marketing’s 2021 ABM Conference.
• Deeper analysis of trends and challenges within ABM, and tips to apply to your ABM strategy, however big or small.
Thematic Research Strategy:
This research draws from 62 first-hand quotes from senior marketers at the B2B Marketing ABM conference, as well as 37 quotes from global marketers of prominent B2B corporations within the wider media landscape to find the most pressing challenges and insights surrounding ABM strategies.
This led EI to 4 Key Themes outlined within this report alongside illustrative quotes, and 7 Key Takeaways for your ABM strategy.
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