CRiP

Cercle de confiance des responsables infrastructures, technologies et production IT

CRiP

A structured events and content partnership allowing Citrix to reach CIOs and CTOs within SBF120 companies with over 1,000 employees in France

Why CRiP?

CRiP is a France-based membership organisation for CIOs, CTOs and IT decision makers at major corporations. Founded over 10 years ago in 2007 to exchange, benchmark, and to share best practice among CIOs, membership has grown from just 200 in its first year to over 6,000 today. The membership is senior, 20% (1,200 members) are CIOs and CTOs, with a further 30% (1,800) comprised of those at Director level and above. What endears EI most to this association is that among its members are the CIOs and CTOs of all five Citrix-named SBF120 target accounts, including: CIO, VINCI ENERGIES, GROUP CTO, VEOLIA, GLOBAL CTO, SOCIETE GENERALE, GLOBAL CTO, BNP PARIBAS CIB, GLOBAL HEAD IT OPS & INFRASTRUCTURE SERVICES, CREDIT AGRICOLE CIB.

Campaign Proposal

The Idea

A multi-platform partnership that will generate new leads and contacts from SBF120 and companies with >1,000 employees. The campaign leverages the largest of the association's events, as well as reaching members digitally through a series of four webinars and a lead generation campaign underpinned by whitepapers and videos.

Snapshot of the Campaign

Events:

June: Sponsorship of CRiP's annual convention, "La Convention"

Throughout the year: x7 CRiP Thematiques options

Content and Lead Generation:

x4 Webinars
x7 Whitepapers and videos
x7 Live-streamed video pitches

Breakdown of CRiP Membership by Seniority and Size of Company

Activity One: Event Engagement

CRiP Event Engagement EUR25.7k

EI has worked with CRiP to identify two activities within their annual portfolio of events which convene SBF120 and companies with over 1,000 employees (80%) CIOs, CTOs (19%), and senior network and security professionals (further 29% at Director level and above). While its annual convention provides Citrix with quality in numbers, the CRiP Thematiques present a stellar option of engaging its membership in thematic-specific activity, positioning itself as a multi-discipline thought leader.

La Convention Annuelle du CRiP EUR17.1k

CRiP's largest event within their portfolio with 2,000 of its 9,000 membership base in attendance
The programme features opening plenary keynote sessions, as well as 'open forums' which break attendees out into five working groups
The programme also provides excellent topic alignment around Citrix's key themes, particularly in the Usages and Startup working group, with: digital workplace, mobility BYOD, AI, cloud on-premisis and hybrid cloud, and security featuring
Further detail and EI's recommended engagement is outlined here

CRiP Thematiques EUR8.6k

CRiP's event series which run 7 times over the course of a year, convening CRiP's members only
Each event takes place under one theme, all very closely aligned to those named by Citrix. 2019's schedule currently includes: Automation and Orchestration; Operational Security; and, Applications and Infrastructure. Themes in the second half of 2018 included: ITIL and Service Management; IT Services in the Cloud; Architecture and Infrastructure; and, Digital Workplace
Citrix should sponsor at Premium level (EUR6.6k) and add the 4 RDV 121 Digital Matchings to this package for an additiona EUR2k

Activity Two: Webinar Content

CRiP Content: Webinar EUR12k

CRiP webinars are streamed live and also recorded for later viewing to drive further lead generation following the live transmission. While the webinar is available exclusively to CRiP members, Citrix do hold the rights to the asset and therefore can repurpose this content on other channels if you wish.

Webinar Highlights

x4 45-minute Citrix-exclusive webinars on the following topics:
- Analytics (AI & machine Learning)
- Networks
- Workspace
- Security
Citrix to co-create the content with CRiP
x1 Citrix representative to be included on a panel with at least x2 CIOs/ CTOs from SBF120 companies and panel to be moderated by a relevant member of the conseil d’administration
CRiP to invite members who are CIOs, CTOs, and senior network and security professionals from SBF120 and companies with +1,000 employees
Citrix to receive all contact details of webinar registrants (including name, email address, number, role and company)

The webinar to be advertised exclusively to members whose profile matches the requirement of: CIO, CTO and senior network and security professional from SBF120 and companies with over 1,000 employees
The recording of the webinar will be hosted on CRiP's ‘Cisco Event Center'
There is no limit to the length of time that this can be kept on CRiP's website
Following the webinar, an email will be sent to all members who opened the email inviting them to the webinar but did not join providingthem with a link to watch the webinar
Citrix can repurpose the webinar for their own marketing purposes. The webinar will be provided to Citrix in mp4 format
CRiP guarantee a minimum of 15 attendees and will re-organise the webinar free of charge if this is not reached

Activity Three: Lead Generation Campaign

CRiP Thematique Lead Generation Campaign EUR5k

CRiP are able to carry out a lead generation campaign attached to the CRiP Thematique event series. It will be aimed at leveraging two additional editorial assets to generate leads among companies with more than 1,000 employees.

Campaign Highlights

Diffusion de Doc:

Content in the form of a whitepaper (c.4-10 pages) or video (3 minutes) on each CRiP Thematique topic (x7 possible topics)
Content must be authored by Citrix
The assets are sent to all 9,000 CRiP members in an email exclusive to Citrix
Citrix receive the contact details of all who download the document (including job title, company name, email address, and telephone number)
The content is sent 3 months after the CRiP Thematique event
Citrix can send documents without having to sponsor the CRiP Thematique event on the same topic

CRiP Digitale

Citrix deliver x7 live-streamed, 7-minute ‘demos’ to CRiP members who register to the event
EI recommends securing an early session
The CRiP Digitale takes place 6 months after the CRiP Thematique event on the same topic
Citrix to receive the contact details of all who participate in the CRiP Digitale (incl. name, job title, company, email address, and number)
A further promotional email, which includes a recorded version of the CRiP Digitale, is sent 3 months after the running of the CRiP Digitale to generate further leads for Citrix
Citrix will also receive the contact details of members who click on the link to the CRiP Digitale in the email

Recommended engagement

CRiP offer unparalleled engagement with French CIOs and CTOs from the SBF120, and companies with over 1,000 employees. Further, CRiP is a key partner if Citrix wants to increase its strategic conversations among these target audiences, particularly the SBF120. EI is particularly excited and impressed by the seniority and size of members and member organisations, which are crucial for Citrix to achieve its overarching campaign KPI of generating new leads and contacts within the SBF120. Citrix should sponsor all two events to network with CIOs, CTOs, and senior network and security professionals, secure speaking opportunities at these events to become a bone fide thought leader within the space, run four co-created webinars to further cement your brand position, and, look to the post-event content as a means of underpinning the thought leadership positioning at events and through webinars, as well as further generating leads among prospect targets.

Campaign Calendar

Campaign Summary

Why recommended?

Of the 6,000 members, 20% (1,200) sit at CIO and CTO level; further, 30% (1,800) are at Director level and above
80% of members work within organisations with 1,000+ employees
All five of Citrix's named SBF120 targets are members of the association

Recommended engagement

Sponsorship of CRiP's annual convention, "La Convention"
Sponsorship of x7 CRiP Thematiques
x4 Webinars
x7 Whitepapers and videos
x7 Live-streamed video pitches