The top take aways from our interview
We spoke to Tony Jarvis, Global MD, Client Relations, EI Advisory, to uncover the common challenges he encounters in conversation with senior ABM marketers from across the US, UK and Europe.
In the interview, we investigate three major challenges faced by ABM marketers, and what the marketing agency community can do to enable successful ABM programs.
ABM Marketers working in B2B face three main challenges:
Measuring success.
Collaborating with Sales.
Defining what is and isn't ABM activity.
Read the full interview to uncover the simple steps you can take to overcome these and build ABM programs that excite your sales team and deliver quantifiable results.
The ultimate KPI for any ABM program should be: does the sales team want it?"
