Women are not being engaged and are not investing their money
Listening to the audience, the panellists and the research, it is striking and perhaps ironic that women perceive investing as too risky, and the industry perceives women as too niche – and therefore also too risky. And yet the risk and the downside for both parties lies in women not being engaged and not investing their money. The image of the marketer racing in a hamster wheel just to keep sales on track is one that we can recognise and empathise with. Our clients are under tremendous daily pressure to keep the show on the road. Even with full awareness of the opportunity posed by the gender investment gap, hearing multiple critiques of belly-flop attempts to engage female investors, it is understandable that there simply isn’t bandwidth for something that risks doing the same.
Not Merely Key Takeaways, but Pointers for Action
Discussions at the event suddenly seemed to lift some fog on the issue with some very apparent points:
These are not merely key takeaways - they are pointers for action.