- FT Live successfully launched a digital events product in 2020, by working with third party virtual events platforms and upskilling its team.
- People quickly began to gravitate towards digital products in the initial period of the pandemic.
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People are more specific about their content now, gravitating to specific stories on their industries, or specific audiences they want to be part of.
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Based on delegate consumption patterns, FT Live plan to move some 1-day events to 2 days so that people can consume content based on their roles and responsibilities, rather than stay for a whole day.
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The return to big exhibition events will be delayed, with more intimate events such as tailored roundtables, on the rise in the shorter term.
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Digital is here to stay, and there will be a rise in hybrid events, combining physical and digital elements.
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FT Live has maintained delegate revenue, as people are willing to pay for high-quality digital content, however digital pricing models have had to change in comparison to physical, for instance through enterprise ticketing models.
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Successful event engagement includes putting forward your best on-camera speakers who are prepared for conversations, and ensure that you are asking questions, not just giving answers.
