With events now operating in the virtual world, and virtual 'fatigue' setting in, event providers are working hard to offer innovative ways to keep audiences engaged. EI has been interrogating suppliers to demonstrate what the “hook” is for the audience. It is no longer just about content and speakers; how are they driving interest and attendees to YOUR session. What is the USP of the event in such a saturated market?
Increasing the human touch in a virtual setting is really important; marketers can bridge the gap through mail-outs and physical collateral such as tasting boxes, or brochures with content. Understanding the audience motivation is crucial with networking sessions; the wheel does not have to be reinvented, it can be as simple as having the right speaker or content, or sending prizes to people who participated. Creative flair and fun is encouraged with ideas such as whisky tastings, live fitness sessions and competitions.