What will the post-coronavirus B2B events landscape look like?

Dealing with a cluttered events market in the autumn of 2020

A crowded autumn in the calendar

Owing to this unprecedented situation, EI predicts that there will be an overwhelmingly crowded B2B events landscape in the second half of the year, with many Q1 events already being rescheduled for September and October 2020. Marketers who had planned to engage with a set of events that were previously spread over the year may have to make decisions on which of these events they should move forward with, as time and resources may not allow for engagement with all. This makes it increasingly important to be able to sift through the events that will run in the autumn, and carefully select those that will best achieve your objectives.

EI's data-driven intelligence can help in careful and nuanced event selection within a crowded market

The EI approach

In mitigating the effects and thriving in a post-coronavirus events landscape, B2B marketers should follow two steps:

Step 1: Planning the next 4-5 months
Step 2: Planning for September-October when large events are reestablished

Step 1 considers what can be done in the short term in the form of fast-activated solutions such as digital campaigns. Step 2 is longer-term, but must also be seen as an immediate action to take now, as many companies will be competing for deals in the coming months. What can we do to plan for the future? EI can help you to navigate through the noise, find the white space and ways for you to stand out in a more crowded landscape than usual, through careful event selection using data-driven intelligence.