Key Points Covered:
Networking & Interactivity with the audience
Money, Money, Money
Long term strategy and the move to hybrid
As Covid is unfolding and the long-term effects are becoming more pronounced, the events industry has been hugely disrupted and is having to adapt quickly and make fast decisions. As a result of this speed of change, EI and Bottomline launched aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
a series of roundtable discussions to support marketers with events as a large part of their remit to navigate the changing nature of the events landscape.
Julia Dunne, Global Head of Events at Bottomline technologies and Victoria Pawsey from EI held the first in the Summer Series Roundtables in mid-July which proved to be a lively discussion with thought-provoking and insightful takeaways around networking & interactivity, costs, and looking for a long-term strategy & the move to hybrid. Below are some of the insights from the first session. Attendees were marketers with a strong focus on events from a range of B2B businesses in EMEA.
Senior Client Relations & Marketing Leader at EI Advisory
Julia Dunne, Global Head of Events at Bottomline
