Money, Money, Money...

There were many questions from the roundtable attendees here.

How can a marketer attribute value in the online event world and get a sense of what is value for money?

Does virtual really equal cheaper?

One thing the group agreed on was that there was very little consistency from 3rd party event producers and virtual event platforms alike.

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For event marketers, the standout suppliers are those who are working closely with them to tailor a package which truly answers what they want and need from the online forum and attributing a cost to this.

However, the challenge which arises here is whether the marketers actually know what it is they want and need from the event now it is online. The key to success as the industry continues to adapt is open and honest communication and conversation.

Some suppliers are retaining the costs of live events, while others are more flexible and understanding of the fact that both events companies and their partners and sponsors are all learning and adapting together.