Key Points Covered:
Innovation in 3rd party events
Content reigns strong as king
Virtual KPIs and ROI
As Covid is unfolding and the long-term effects are becoming more pronounced, the events industry has been hugely disrupted and is having to adapt quickly and make fast decisions. As a result of this speed of change, EI and Bottomline launched aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
a series of roundtable discussions to support marketers with events as a large part of their remit to navigate the changing nature of the events landscape. The second roundtable was an engaging and thought provoking conversation.
Julia Dunne, Global Head of Events at Bottomline Technologies and Victoria Pawsey from EI held the second in the Summer Series Roundtables in late-July for marketers with a strong focus on events from a range of B2B businesses in EMEA. The session once again proved to be a lively discussion with thought-provoking and insightful takeaways around innovation in 3rd party events, the continuing reign of content as king, and how to measure KPIs in the virtual world and the effect on ROI. Here are some of the insights from the second session.
Senior Client Relations & Marketing Leader at EI Advisory
Julia Dunne, Global Head of Events at Bottomline
