EI Advisory: Go-To Market Strategy Barometer - EI Go-To Market Strategy Barometer 2 Summer Edition

EI Advisory: Go-To Market Strategy BarometerMay to August 2020EI Go-to-Market BarometerContents

Part 1: Go-to-Market Strategy in the 'New Norm'

Part 2: The Third Party Virtual Event Barrier

Part 3: Audience Engagement versus Post -Covid Fatigue

Part 4: Future Gazing

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EI Go-to-Market Barometer

Tracking sentiments, trends and challenges of B2B marketers

METHOD

Short survey with easy input. Designed to be a fast-pulse.
The barometer will run at regular intervals throughout. 2020 in order to map how sentiment changes over time.
We’ll add and amend some of the questions as we go to tease out and respond to new things.

Click here to view the webinar recording

MISSION

Tracking sentiment, challenges and trends among B2B Marketers as they navigate and pivot to the new normal.
Peer group collective view of how the outlook is moving, specifically on accessing and influencing audiences that were hard to reach anyway!

Participants

LINK TO PREVIOUSLY RECORDED WEBINAR FOR THE SPRING BAROMETER