B2B Industry Perspectives with FT Live - EI • B2B Insights

B2B Industry Perspectives with FT LiveEI • B2B Insights - FT LiveContents

Video Interview: EI & FT Live

The Team

Thank you for reading EI Advisory: B2B Industry Perspectives with FT Live

EI B2B Insights

Providing information on the latest trends and challenges in B2B conferences and media to B2B marketers

Successes & Challenges

What have been the key factors around FT’s success in virtual?
What have been the major challenges you had to overcome?

Audience Engagement, Behaviour & Retention

Have you seen your delegate numbers at virtual events fall off?
What trends are you seeing, and how are you adapting as a result?
Does charging delegate fees in virtual reduce audience engagement?

The Future

What does move ‘back’ to in-person look like? Is Hybrid a reality?
Will virtual & physical events provide different ROI for sponsors?

In this episode of EI's B2B Insights, Mike Barker, Global MD at EI, interviews Edward Cutts, Global Commercial Director at FT Live, on the changing events landscape. Some of the questions addressed are: