EI Go-to-Market Barometer Summary
Tracking sentiments, trends and challenges of B2B marketers
Short survey with easy input. Designed to be a fast-pulse.
The barometer has run at regular intervals throughout 2020 in order to map how sentiment changes over time.
We have added and amended some of the questions for each iteration to tease out and respond to new things.
Tracking sentiment, challenges and trends among B2B Marketers as they navigate and pivot to the new normal.
Peer group collective view of how the outlook is moving, specifically on accessing and influencing audiences that were hard to reach anyway!